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Building a personal brand as a founder can help your company appear more trustworthy. "Building a personal brand connected to your business is more important than ever because people won't do business with anyone they don't trust," she said. In a 2021 survey , four in five Americans said companies were more influential when their founder or executives had a personal brand consumers knew about, trusted, and followed. BI asked Mai and Gotlib for advice on building a personal brand as a founder. Connect your personal and professional selvesCertain aspects of a founder's personal life may also resonate with their company's audience.
Persons: SBOs, , Quynh Mai, Mai, she's, Anouck Gotlib, Gotlib, It's, what's, it's, nauseam, I'm Organizations: Small, Service, Belgian Boys, BI, Belgian Locations: Brooklyn , New York, Belgian
A key component of launching a successful startup is creating a pitch deck for potential investors. Insider asked eight startup founders to share their best tips for creating a strong pitch deck. While the founders had different approaches, each pitch deck was successful in getting investors' attention. Lin said the key to creating the pitch deck they showed investors was editing it depending on their audience. To successfully reach her $1 million preseed goal, Butler sent her pitch deck to hundreds of venture-capital firms and early-stage sponsors.
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